Post by account_disabled on Mar 6, 2024 7:34:12 GMT
How many emails do you receive in a day? Dozens, hundreds? Or are they too numerous to count? The average number of emails received by office workers is 121 per day. But do they open every email that comes into their inbox? Probably not. As a digital marketer, you must already be aware of this problem. Your email marketing can go wrong with unappealing topics and content. So, you need a new plan to make your emails stand out and encourage recipients to click. Adding video to your emails can be a game-changer for your marketing strategy. Videos are one of the most engaging pieces of content for marketing. They can be a solution to increase important metrics.
In fact, most movie streaming platforms include videos in their Denmark Phone Number email marketing to acquire and retain subscribers. So, why don't you try to prove it yourself? Below we have collected some advantages of video in email marketing. Plus, discover best practices and ideas for optimizing your email marketing strategy. Keep scrolling! How videos boost email marketing: The benefits Can videos be a game-changer for your email marketing? The answer is simply "yes". Many marketers have seen positive results after adding explainer videos to their marketing emails. To find out more, check out the list of benefits below! 1. Increase conversion and click-through rates High conversion and click-through rates (CTR) are some of the main goals of email marketing.
A video in an initial email can increase CTR by 96% . With such a promising outcome, videos in marketing emails seem like a great idea. 2. Increase email open rates Videos can entice recipients to open sent emails. One trick to try is to add the word "video" to the subject of the email. It can help increase open rates by 19% and CTR by 65%. This trick also prevents people from unsubscribing from your emails. 3. Prevent emails from ending up in the trash Once a recipient puts your email in the trash, that's it. Videos can be your lifesaver in improving your email marketing. With a higher likelihood of your audience opening your email, you can maintain good engagement with your potential customers . 4. Add credibility and increase brand awareness Videos are also great agents for increasing brand awareness. Product or company videos help marketers get their brand in front of more people.
In fact, most movie streaming platforms include videos in their Denmark Phone Number email marketing to acquire and retain subscribers. So, why don't you try to prove it yourself? Below we have collected some advantages of video in email marketing. Plus, discover best practices and ideas for optimizing your email marketing strategy. Keep scrolling! How videos boost email marketing: The benefits Can videos be a game-changer for your email marketing? The answer is simply "yes". Many marketers have seen positive results after adding explainer videos to their marketing emails. To find out more, check out the list of benefits below! 1. Increase conversion and click-through rates High conversion and click-through rates (CTR) are some of the main goals of email marketing.
A video in an initial email can increase CTR by 96% . With such a promising outcome, videos in marketing emails seem like a great idea. 2. Increase email open rates Videos can entice recipients to open sent emails. One trick to try is to add the word "video" to the subject of the email. It can help increase open rates by 19% and CTR by 65%. This trick also prevents people from unsubscribing from your emails. 3. Prevent emails from ending up in the trash Once a recipient puts your email in the trash, that's it. Videos can be your lifesaver in improving your email marketing. With a higher likelihood of your audience opening your email, you can maintain good engagement with your potential customers . 4. Add credibility and increase brand awareness Videos are also great agents for increasing brand awareness. Product or company videos help marketers get their brand in front of more people.