Post by account_disabled on Mar 6, 2024 8:32:52 GMT
The online world is constantly expanding and with it everything that has to do with advertising. The Internet is in fact the place where, today, a large part of the exchanges between supply and demand take place , which is why over the years solutions capable of intercepting the right target at the most suitable moment , within the spaces in which the audience is more inclined to take actions. Programmatic advertising is one of these systems, which are becoming increasingly popular within brands' business strategies, given the deep-rooted awareness of the importance that satisfying the desires of their audience has for achieving high success on the market .
What is it about? How does it work? In Hong Kong Telegram Number Data the next paragraphs we will define in detail what is meant by programmatic advertising, what it consists of and how Ediscom, together with Nativery, a group company, is able to guarantee excellent results for its partners, thanks to highly performing solutions. Programmatic advertising: what it is and how it works In recent years, in the marketing field, we have begun to talk more and more about programmatic advertising as a solution capable of accurately promoting a company, fully respecting user needs. Specifically, however, what is programmatic advertising? It is an innovative advertising tool which, thanks to particular technologies and algorithms , is able to offer targeted promotional content to a target potentially interested in that specific value proposition.
It could, therefore, be defined as an automated trading system for online advertising spaces which, in real time, based on the collection and analysis of users' browsing data, shows them tailor-made creativity, specifically designed to attract and incentivize them. to conversion. So, in detail, how does programmatic advertising work? The person who owns the advertising spaces, i.e. the Publisher or Publisher , sells them to an Advertiser , i.e. a person interested in purchasing them to promote their brand or product. The trading between the two takes place in real time through the use of ad hoc platforms which, following the collection of information on users, are able to respond in a pertinent manner to supply and demand requests.
What is it about? How does it work? In Hong Kong Telegram Number Data the next paragraphs we will define in detail what is meant by programmatic advertising, what it consists of and how Ediscom, together with Nativery, a group company, is able to guarantee excellent results for its partners, thanks to highly performing solutions. Programmatic advertising: what it is and how it works In recent years, in the marketing field, we have begun to talk more and more about programmatic advertising as a solution capable of accurately promoting a company, fully respecting user needs. Specifically, however, what is programmatic advertising? It is an innovative advertising tool which, thanks to particular technologies and algorithms , is able to offer targeted promotional content to a target potentially interested in that specific value proposition.
It could, therefore, be defined as an automated trading system for online advertising spaces which, in real time, based on the collection and analysis of users' browsing data, shows them tailor-made creativity, specifically designed to attract and incentivize them. to conversion. So, in detail, how does programmatic advertising work? The person who owns the advertising spaces, i.e. the Publisher or Publisher , sells them to an Advertiser , i.e. a person interested in purchasing them to promote their brand or product. The trading between the two takes place in real time through the use of ad hoc platforms which, following the collection of information on users, are able to respond in a pertinent manner to supply and demand requests.