Post by hasina999 on Oct 31, 2024 5:23:34 GMT
A marketing acquisition channel is a means by which a visitor, prospect or customer has learned about you and interacted with your brand. In the digital and omnichannel era (where all your channels work simultaneously and in perfect symbiosis or not), every marketing manager must know how to use these channels. In this context, which acquisition channels should you activate for your marketing plan and beyond that allow you to find customers ? How to test and analyze your results? Answers in this article. To go further, download the free guide: case-study-revops-roi Which channels are best suited to your business? You have a website and a Facebook page, maybe even an Instagram or Tik Tok account.
What now? Have you positioned yourself on these networks after a careful and precise analysis of your objectives? Or have you let yourself be carried away by the trend without asking yourself too many questions? If certain networks impose themselves by their reputation (we think in particular of Facebook, even in B2B), it is important to question yourself upstream in order to determine the channels that will best serve your business : What channels is your target audience on? What are they looking for ? What are their problems ? In which phase of woocommerce web design service the buying cycle or customer cycle (discovery, evaluation, decision, after-sales) are they? What are your goals ? What budget are you willing to invest? In what context will you use these channels: Content strategy ? Brand content ? Other? With consumers becoming more savvy every day and having profoundly changed the way they buy and consume information, organizations must constantly adjust their tactics and ride the wave of new trends.
Currently, there are various acquisition levers to attract prospects and make them interact with your brand. Choose from different channels Once you have determined your target audience, established your SMART goals (and if you are an inbound marketing pro and have created your persona or ICP for Ideal Customer Profile, the ideal customer profile), several acquisition channels are available to you: 2.1. Content Marketing A strategy that has become established in recent years (and rightly so), a well-executed content marketing strategy , therefore respecting a precise roadmap and steps, has several advantages, such as positioning yourself as an expert in your field by offering topics that interest your target audience. At a time when 75% of Internet users ignore paid content (according to IPSOS, 36% hide it using ad blockers ) and prefer to focus on organic results (results indexed according to the authority of the content on the subject), content marketing presents itself as an excellent acquisition channel , and will be even more so if coupled with an inbound marketing strategy.
What now? Have you positioned yourself on these networks after a careful and precise analysis of your objectives? Or have you let yourself be carried away by the trend without asking yourself too many questions? If certain networks impose themselves by their reputation (we think in particular of Facebook, even in B2B), it is important to question yourself upstream in order to determine the channels that will best serve your business : What channels is your target audience on? What are they looking for ? What are their problems ? In which phase of woocommerce web design service the buying cycle or customer cycle (discovery, evaluation, decision, after-sales) are they? What are your goals ? What budget are you willing to invest? In what context will you use these channels: Content strategy ? Brand content ? Other? With consumers becoming more savvy every day and having profoundly changed the way they buy and consume information, organizations must constantly adjust their tactics and ride the wave of new trends.
Currently, there are various acquisition levers to attract prospects and make them interact with your brand. Choose from different channels Once you have determined your target audience, established your SMART goals (and if you are an inbound marketing pro and have created your persona or ICP for Ideal Customer Profile, the ideal customer profile), several acquisition channels are available to you: 2.1. Content Marketing A strategy that has become established in recent years (and rightly so), a well-executed content marketing strategy , therefore respecting a precise roadmap and steps, has several advantages, such as positioning yourself as an expert in your field by offering topics that interest your target audience. At a time when 75% of Internet users ignore paid content (according to IPSOS, 36% hide it using ad blockers ) and prefer to focus on organic results (results indexed according to the authority of the content on the subject), content marketing presents itself as an excellent acquisition channel , and will be even more so if coupled with an inbound marketing strategy.