Post by habiba123820 on Oct 31, 2024 9:58:08 GMT
Optimizing and protecting the deliverability of your emails is essential. Guaranteeing trust and marketing efficiency, it requires in return constant vigilance in the face of the evolution of the requirements of email providers, but also in the face of the volume of communications received by your customers and prospects.
In both the short and long term, good behaviors are easier to adopt and maintain over time than one might think.
1. Customer knowledge and email: develop the engagement of your contacts
1. Customer knowledge and email: develop the engagement of your contacts
In this area, success is wordpress web design agency prepared in two stages:
As soon as you import your contact databases, it is already possible to classify them according to several criteria relating to your activity. This can involve demographic sorting, sorting by interest, sorting according to the customer's prior engagement, and many others. In this way, you guarantee a healthy, relevant, and flexible database from the start. In short, a breeding ground for interaction.
Over the course of campaigns, it is possible to measure customer engagement quantitatively. There is no point in saturating those who only show little interest; it is strongly recommended to focus on those whose interest is confirmed. This is where the notion of sending rate appears: why send three emails per week to a contact who will only bother to open one?
By perfecting the clever management of your contacts, a clear vision will be established between the segments of contacts that need to be re-engaged with attractive propositions, and the already loyal contacts for whom little marketing (and financial) effort is required.
Need more information about contact management? Visit our Help Center
2. Show your credentials: your domain name is a valuable ally
2. Show your credentials: your domain name is a valuable ally
The enemy of the communication and marketing manager in terms of deliverability? Blacklists. There are many players on the market, and one of their missions is to detect spammer domain names.
We then avoid:
Using addresses that are not calibrated for mass mailings (personal Gmail addresses for example).
Using a domain name that does not link to any established site.
To assign the sending of mass campaigns to a newly registered domain name.
We will therefore pay attention to:
Assign a subdomain to a specific email type and manage it as an independent domain, with its own reputation separate from the main domain.
Regularly test the reputation of your sending domain.
More information on our help center: why customize my domain name?
3. Email and law: your legal obligations are not optional
3. Email and law: your legal obligations are not optional
Whether your activity is deployed in a B2B or B2C logic, a common core of obligations exists. Compliance with these obligations improves your deliverability, whether this compliance has a positive impact on the quality of your customer relationship or on the evaluation carried out by the messaging services:
Isolating contacts who have actively unsubscribed from your lists (known as a blacklist or unsubscribe list).
The presence of an unsubscribe link, in one or two steps (we speak of opt-out), inserted in the header or footer of your email.
A reminder of the justification for sending the campaign to your target audience (interest in similar products, voluntary subscription to a mailing list).
Legally, zeal is advised: any provision that allows you to clean up your mailing databases and allow your contacts to easily withdraw their consent protects you from serious inconvenience in the long term. Keep in mind that a simple unsubscription will always be preferable to a CNIL report.
In both the short and long term, good behaviors are easier to adopt and maintain over time than one might think.
1. Customer knowledge and email: develop the engagement of your contacts
1. Customer knowledge and email: develop the engagement of your contacts
In this area, success is wordpress web design agency prepared in two stages:
As soon as you import your contact databases, it is already possible to classify them according to several criteria relating to your activity. This can involve demographic sorting, sorting by interest, sorting according to the customer's prior engagement, and many others. In this way, you guarantee a healthy, relevant, and flexible database from the start. In short, a breeding ground for interaction.
Over the course of campaigns, it is possible to measure customer engagement quantitatively. There is no point in saturating those who only show little interest; it is strongly recommended to focus on those whose interest is confirmed. This is where the notion of sending rate appears: why send three emails per week to a contact who will only bother to open one?
By perfecting the clever management of your contacts, a clear vision will be established between the segments of contacts that need to be re-engaged with attractive propositions, and the already loyal contacts for whom little marketing (and financial) effort is required.
Need more information about contact management? Visit our Help Center
2. Show your credentials: your domain name is a valuable ally
2. Show your credentials: your domain name is a valuable ally
The enemy of the communication and marketing manager in terms of deliverability? Blacklists. There are many players on the market, and one of their missions is to detect spammer domain names.
We then avoid:
Using addresses that are not calibrated for mass mailings (personal Gmail addresses for example).
Using a domain name that does not link to any established site.
To assign the sending of mass campaigns to a newly registered domain name.
We will therefore pay attention to:
Assign a subdomain to a specific email type and manage it as an independent domain, with its own reputation separate from the main domain.
Regularly test the reputation of your sending domain.
More information on our help center: why customize my domain name?
3. Email and law: your legal obligations are not optional
3. Email and law: your legal obligations are not optional
Whether your activity is deployed in a B2B or B2C logic, a common core of obligations exists. Compliance with these obligations improves your deliverability, whether this compliance has a positive impact on the quality of your customer relationship or on the evaluation carried out by the messaging services:
Isolating contacts who have actively unsubscribed from your lists (known as a blacklist or unsubscribe list).
The presence of an unsubscribe link, in one or two steps (we speak of opt-out), inserted in the header or footer of your email.
A reminder of the justification for sending the campaign to your target audience (interest in similar products, voluntary subscription to a mailing list).
Legally, zeal is advised: any provision that allows you to clean up your mailing databases and allow your contacts to easily withdraw their consent protects you from serious inconvenience in the long term. Keep in mind that a simple unsubscription will always be preferable to a CNIL report.