Post by account_disabled on Dec 23, 2023 9:52:14 GMT
Inbound marketing: A service provider offers you inbound marketing services and lets you choose the themes to address. Certainly you know your job better than the agency in front of you. But, the agency must be able to provide you with online knowledge of your market. If the agency leaves you to decide alone, without any input, there is a good chance that it does not know your online market well enough and that its productions will not reach your targets. Between branstorming what we think might interest our customers and online market research to ensure the reality of what really interests our customers, there is a gap.
SEO / Referencing: One of the areas where the worst rubs shoulders with the best is Email Data SEO or Search Engine Optimization or referencing (known as natural referencing, as opposed to paid referencing via Google's Adwords advertising program). The profession is absolutely not standardized. We can almost consider that everyone has their own definition of SEO and their own measurement criteria. As with inbound marketing, it's up to you to provide the starting points, but it's up to the agency to do the work of offering you thousands of keywords to choose from (I say thousands, not 50 nor 100): you don't know where your customers are online, what they're looking for and how to reach them.
That’s the agency’s job. Ask for specific numbers on how many times agency-recommended queries are searched. If we give you “ranges”: from 10 to 100 requests per month / from 100 to 1,000… that’s not a good sign. The service provider has not done his job: he must give you a precise figure. Likewise, if you are given these numbers but are recommended low search keywords (0 to 10 requests per month, as I saw recently), that's not a good sign either. . There is very little point in positioning yourself on a query that no one is looking for.
SEO / Referencing: One of the areas where the worst rubs shoulders with the best is Email Data SEO or Search Engine Optimization or referencing (known as natural referencing, as opposed to paid referencing via Google's Adwords advertising program). The profession is absolutely not standardized. We can almost consider that everyone has their own definition of SEO and their own measurement criteria. As with inbound marketing, it's up to you to provide the starting points, but it's up to the agency to do the work of offering you thousands of keywords to choose from (I say thousands, not 50 nor 100): you don't know where your customers are online, what they're looking for and how to reach them.
That’s the agency’s job. Ask for specific numbers on how many times agency-recommended queries are searched. If we give you “ranges”: from 10 to 100 requests per month / from 100 to 1,000… that’s not a good sign. The service provider has not done his job: he must give you a precise figure. Likewise, if you are given these numbers but are recommended low search keywords (0 to 10 requests per month, as I saw recently), that's not a good sign either. . There is very little point in positioning yourself on a query that no one is looking for.